Business has only two basic functions: marketing and innovation

Marketing and innovation

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

                                                                                                ~ Peter Drucker, The Practice of Management, 1954

Attract and deliver. That’s business in a nutshell.

Marketing and innovation