“Intuition is less about suddenly ‘knowing’ the right answer and more about instinctively understanding what information is unimportant and can thus be discarded.” Gerd Gigerenzer, a director at the Max Planck Institute for Human Development and author of the book Gut Feelings: The Intelligence of the Unconscious, says that intuition is the highest form of intelligence.
Inc. Magazine called intuition “The number one secret weapon to growing your business.”
Intuition is something all of us have, which is to say we have the ability to understand things without analytic reasoning. The most successful entrepreneurs such as Bill Gates, Steve Jobs, Richard Branson, and others from history like Andrew Carnegie, Sarah Breedlove (aka Madam CJ Walker), Benjamin Franklin, Thomas Edison—all innovators, all intelligent, and all followed their intuition with great success.
For startup leaders and innovators, there should be no question about whether or not your intuition can help you achieve success. Tuning in to your intuition is basic to day-to-day life, let alone achieving your goals—as important (some would say even more important) than innovation and a high IQ. Consider it a gift and utilize it like you do every amazing, innovative tool in your arsenal, This one just comes free.
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