by Liz Ernst | Jan 2, 2017 | Blog
Startup Marketing Strategies A recent article in Forbes[1] about marketing trends that startups need to know about in 2017 is actually not about trends. In fact, it’s about anything but trends, which are never guaranteed. Instead, to mitigate susceptibility to market...
by Liz Ernst | Dec 26, 2016 | Blog
A client called me the other day and began telling me about an existing business he recently purchased. The company is well-known nationally and internationally and has had its had ups and downs. As he told me about the business and his plans for its...
by Liz Ernst | Dec 13, 2016 | Blog
Virtual augmented reality This month, the Smithsonian invites readers to Step Inside a Virtual Building of the Future—and you won’t be disappointed. The 270,000 square-foot virtual and augmented reality complex is merely a representation of a building to be. It’s...
by Liz Ernst | Dec 7, 2016 | Blog
Startup ideasYou have a great startup idea. Considering the boom of startups in today’s business environment, what do you need to consider in order to get your startup off the ground? How much work have you done so far, and what more needs to be done? What level of...
by Liz Ernst | Nov 29, 2016 | Blog
I came across an article in TechCrunch last night, written by Alex Goryachev, senior director of Innovation Strategy and Programs at Cisco. I couldn’t put it down and actually read it through twice. Goryachev knows innovation, having spent 20 years creating inspired...
by Liz Ernst | Nov 24, 2016 | Blog
In 2013, Washington Post contributor Dominic Basulto offered innovative insight drawn from the first Thanksgiving nearly 400 years ago. Basulto’s insight still rings true: What innovators can learn from the first Thanksgiving. Happy Thanksgiving from Ideagist...
