Features vs Benefits – Know the difference

Features vs Benefits – Know the difference

By Laura Clampitt Douglas This story first appeared in the December 2000 issue of Startups.  To receive the magazine, click here to subscribe. There isn't a business owner in the world who hasn't wrestled with the features vs. benefits dilemma tossed at them by...
The BOOTSTART Manifesto

The BOOTSTART Manifesto

There’s never been a better time to act on your “big idea”. And this manifesto will show you how. 1. Entrepreneurs Are Everywhere While we may look different and speak different languages, the world is flatter than it’s ever been. We are living through a global...
8 Ways It’s Easier to License Ideas Today

8 Ways It’s Easier to License Ideas Today

By Stephen Key – Co-founder, InventRight@stephenkeymedia    When it comes to licensing ideas, things have changed in the past 30 years. I think it's an absolutely fantastic time to be an inventor. The ideas I'm seeing from my students, they blow me away....