Pre Incubation center sessions
The main goal of the Pre-Incubate stage is to help an individual with an idea/concept and convert it into a well-defined concept with a ready to go team. This is the riskiest and most expensive stage of the process. During this stage, a large number of innovators and entrepreneurs that already have formed concept during germination stage will be given opportunities to develop a good team, connect with potential customers, and get trained in defining and developing a minimum viable product.
- Define Opportunity

This first step of thinking. Clearly define the opportunity to ensure you understand what your idea can do. You will change this many time before your idea really takes off so use our model as a working draft. Even if you decided not to pursuit the opportunity, you may be able to inspire someone else to do it.

- Perform Opportunity Screen

Before you start investing too much of your time on an idea, you must think about the opportunity it brings. IdeaGist provides a simple tool to find out if this is really an opportunity. You may not be able to quantify real value in the begining and it is ok. You can park your ideas and revisit them after some time to do the opportunity scan again.

Test - Are you an entrepreneur?

Do you have an entrepreneur hidden in you? It is good to know your strengths and weaknesses. Take this simple test to assess your personality and get a simple report to find out areas where you need to work.

Fit for me

Sometime an idea could be really good but it may not be a good fit for your current situation. An idea may require time commitments that may not be possible for you. You must ask yourself; is this opportunity a good fit for me? IdeaGist provides a simple set of questions that you can ask yourself to determine if you should work on this idea right now or not.


A clearly defined opportunity, and a good understanding if this opportunity is a good fit for your knowledge, skills, and resources.

- Define problem

Define problem statement clearly or opportunity that your potential customers can appreciate. Problem statement should be done in such a way that people experiencing that problem can relate to it, without giving away your idea. It is a statement of current situation.

- Outcome

A clearly defined problem statement that can be used to validate the existence of the problem and its cost to the potential customer.

- Finding potential solutions

Your idea should directly solve a problem that people can relate to. Think about your solution, cost of developing the solution, existing technology, and how you can solve this problem in a unique way. This is the core of your idea and it should be protected. Do not share it with other people unless you trust them and ideally they have signed a Non-Disclosure Agreement (NDA).

- Outcome

A deeper understanding of the problem and a list of potential solutions that could address the problem.

- Define customer

Identify your customers clearly and define your value proposition clearly. At this stage, you may not be able to calculate real ROI but you can start building a clear case for what value you can provide to your customers

- Define competition

List potential competitors. If you cannot think of one, think harder. In the value chain, think of the business process and who is currently benefiting from it.

- Outcome

Clearly defined customer to start estimating the Total Addressable Market, Serviceable Addressable Market and Serviceable Obtainable Market.
Optional Mentor Session
- CFA Critical Factors Assessment

CFA is a free online tool for entrepreneurs that lets you self-assess your venture against the 8 overall factors for venture success. This is ideal for those who just want a quick feedback on their venture to see how it compares. The feedback can be the basis for re-thinking your original idea or progressing it to the next stage.

- Outcome

An assessment of all critical success factors giving you clarity on the stengths and weaknesses of your venture.
- Share your story

It is about time to think about your story that you would like to share with your potential team members and the rest of the world. Learn how to use your problem statement and customer definition to present an impressive story and how your story shall be tweaked for a different audience.

- Outcome

A story that you can start telling to your potential customers, team members, and investors.
- Team Assessment and gaps analysis

We know what we know and we all have biases. A balanced team helps us with our blindspots, increasing the probability of our success. A balanced team can be viewed from different perspectives, like thinking style, or areas of expertise, but the most important thing is the diversity of opinion. As a leader, you need a team that can challenge your thinking and that can fill the knowledge gaps.
During this step, you should identify who do you need to develop your minimum viable product. Some of these team members may continue beyond the development of your MVP and some may join you only to develop the MVP. You need to keep an open mind and set the right expectations. At this stage, you are not ready to make commitments on lofty titles or post-launch salaries.

- Outcome

A list of potential team members that you need to recruit and what do you expect them to deliver.