Market is defined in terms of total customers, customers that you can target, and your immediate customer that you are trying to obtain. You must have some reliable reference to prove that this market exist or it will be just an assumption.
An Elevator pitch for customers is a simple statement about your business that will catch the attention of a potential customer. Can you tell in one or two sentences what value you can create for the customer?
A single page with Why your product is needed by the customer, the value you offer, competitor analysis, sign-up, or expression of interest form.
As soon as a potential customer is interested in what you are offering, they will search you on the Internet. Your presence on all the important platforms will give them the confidence that you are reliable.
The actual contract startup will use to do the transaction with the customer.
Ability to accept credit cards, deposit checks, issue invoices, etc.
The Elevator pitch & pitch deck ought to be a synopsis of business plan, highlighting key points very well. It should also explain the genuine need for the product in the market, its unique selling point, what differentiates the product from its competitors and the business model.
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